Unlocking the value potential of leading businesses

Professor Malcolm McDonald
Emeritus Professor, Cranfield University School of Management

“I became chairman of Market Equity because it is the only company I have seen which really differentiates itself by means of its processes, products and its approach to improving the performance of its clients in their markets. The words that spring to mind in relation to this very different company are ‘genesis’, ‘creativity’ and ‘innovation’.”

Few companies have been able to prove that their consulting and in-house workshop methods have such a profound impact on the performance of their clients in their markets that they are worthy of having one of the top marketing gurus in the world as their chairman: Market Equity has.

Even fewer companies can also claim that the primary tools and techniques it employs have all been originated and developed by its principals, all rigorously researched and tested* and all underpinned with state-of-the-art software now found in many of the world’s leading businesses: Market Equity can.

And only one company from within this select group applies its skills and resources to unlocking value-creating opportunities in the markets of its clients: Market Equity does.

Overview of what we do

For more than a decade, we have worked alongside senior management teams identifying improvements in value that have resided untapped in their markets and then embedded them in their companies.

We utilize a unique suite of tools and techniques that provide companies with:

• Real insights into what they need to do in order to attract and retain the customers they wish to serve.
• The means to set achievable marketing and financial objectives and the strategies required to deliver them.
• The structure and content of a powerful strategic document.

Benefits

Our tried and tested approach ensures that, with our involvement, companies achieve:

• Long-term sustainable improvements in value for their shareholders.
• The essential market understanding and evaluation demanded by potential investors.

In addition, our method of working means that the skills we bring to our assignments are transferred to the team we partner in the business.

* Research includes work by one of the world’s most respected business schools, Cranfield University School of Management, with testing in some of the best-known companies in the world.