Market Equity Ltd
a leading advisor on market segmentation market led strategy and marketing planning and execution
Announcing a new initiative for SMEs
Emeritus Professor Malcolm McDonald Cranfield University School of Management Chairman Market Equity Ltd
“I am Chairman of Market Equity because it is the only company I know which really differentiates itself by means of its processes, services and its approach to improving the performance of its clients in their markets. The words that spring to mind in relation to this very different company are ‘genesis’, ‘creativity’ and ‘innovation’.”
What we do
Initially founded as the result of a collaboration agreement with Cranfield University School of Management, for more than 15 years, Market Equity has worked alongside senior management teams in some of the best known companies in the world identifying improvements in value that have resided untapped in their markets.
We have developed and utilize a unique suite of software tools and techniques along with our many years consulting experience to provide companies with:
Real insights into what they need to do in order to attract and retain the customers they wish to serve
The means to set achievable marketing and financial objectives and the strategies required to deliver them
Our objective is to deliver:
Long-term sustainable improvements in revenue and profit
Our method of working is designed to ensure the skills we bring to our assignments are transferred to the team we partner with in the business.
Further, we believe we are one of few companies can claim that the primary tools, techniques and software it employs have all been originated and developed by its principals, and are all rigorously researched and tested*
In the last few years we have been approached by smaller organisations who of course have the same needs as larger organisations. We have also undertaken due diligence assignments for VC and PE Investors in SMEs and been requested to deliver training courses for amongst others the IMI (Irish Management Institute, Dublin) directed specifically at smaller organisations. Finally, our Directors and senior Consultants have been offered and accepted Non Executive directorships (NEDs) and mentoring roles with high growth potential SMEs. As a result, we have put together a structured set of services specifically tailored to meet the needs of SMES with growth potential.
These services include:
Market audit and market led strategy development programs for SMEs
Oursourced marketing services. A superb 'virtual' marketing department
Market led strategy and planning training programs for SMEs
Acting as part time directors or NEDs with advisory or executive responsibility for areas such as Strategy, Marketing and Business development
Acting as business mentors for SMEs with growth potential
Getting strategy in shape to raise capital
Preparing for sale or IPO
Introduction services to boutique Investment banks focusing on fund raising and M&A to support these two streams
Risk sharing renumeration based on a combination of fees, revenue and or profit achievement, or success fees in raising capital or sale introductions
* Research includes work by Cranfield University School of Management, with testing in some of the best-known companies in the world.
A repository of knowledge
As well as providing an introduction to Market Equity and our services, we have designed this site to be a repository of free information, software tools and learning materials as well as signposting external materials we believe have value.
It is our intention to provide the site visitor with doctorate standard 'state of the art' knowledge of marketing planning and related areas. The objective being:
To improve the skills base and marketing capability
To provide a deep understanding of the vital importance of ensuring there organisation is Customer, not product or service focused
To introduce organisations to the value to them of having world class marketing plans and market led strategies
In todays markets, having a deeper understanding of Customer needs than competitors is a critical source of competitive advantage.
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