Leading businesses choose us for the proven performance of our tools and techniques
Unlocked value
Sales opportunities increased by 30%.
Hi-tech medical equipment manufacturer
To help identify the opportunities for sustainable improvement in value, Market Equity employs a unique suite of tools and techniques originated and developed by its principals. Each has been subject to a rigorous programme of research and testing* to ensure they excel on two critical counts:
- Exceptionally robust for use in business.
- Capable of delivering outstanding results.
The extensive application of our tools and techniques has also demonstrated that they can be successfully employed in all markets and in all geographic areas.
Books
The value of our structured and pragmatic approach won the support of one of the world’s major publishers of business books, Elsevier Butterworth-Heinemann. We are acknowledged as leading authors in the areas of market segmentation and the development of market-led strategies:
Marketing Plans: ISBN 978-0-7506-8386-9 |
Market Segmentation: ISBN 07506 5981 5 |
Other publications include, Marketing: A complete guide in pictures, Malcolm McDonald and Peter Morris (2004); Marketing Plans for Service Businesses: A complete guide, Malcolm McDonald and Adrian Payne (2005); Creating Powerful Brands, Malcolm McDonald and Leslie de Chernatony (2003). In total, the principals of Market Equity have had over forty books published covering several aspects of business, along with ten software publications to support the processes we supply.
Software
So that the business teams we partner can secure the full benefits of our approach we utilise the support available in our pool of powerful desktop software tools. Our bespoke packages ensure that the team is able to focus on identifying the value-creating opportunities that are available to the business rather than being distracted by concerns over data management. Key among our software tools are:
Software for strategic marketing |
Software for market segmentation |
EXMAR Strategic Planner
EXMAR Strategic Planner (EXMAR SP) provides comprehensive help in the production of a powerful model of the market and a clear and effective strategic document. All the stages required for the development of a strategic plan are built into EXMAR SP, each supported by an informative help file. The techniques and methodologies it incorporates include SWOT Analysis, Ansoff Matrix, Boston Box, Directional Policy Matrix, Porter Matrix and Objective and Strategy setting, all of which are orchestrated so that the team can make better investment decisions, be they about money, people or resources. EXMAR SP is currently found in 40 countries around the world.
EXMAR Market Segmenter
EXMAR Market Segmenter (EXMAR MS) is for companies that need to re-evaluate how the customers in their market split into segments, so that they can have complete confidence in the strategies they should follow in order to win and retain profitable customers. This is a very quick software tool for generating market segments from any set of data and enables its users to master the analysis routines associated with market segmentation.
Both EXMAR SP and EXMAR MS are provided as part of our consulting contracts. They can also be sold as standalone software tools.
Software available for downloading
(Explanatory downloads as well as the software are accessible on the Downloads page.)
EXMAR SP Lite – GBP 299 (or current USD or EUR equivalent) – this is a slimmed down version of EXMAR SP (see earlier) containing the essential components for producing a market-led plan. Not included are the evaluation and documentation facilities.
Marketing Portfolio Planner (MPP) – FREE – this is a ‘starter pack’ for producing Professor Malcolm McDonald’s version of the ‘Directional Policy Matrix’, used for comparing investment and market allocation opportunities.
Boston Matrix Tutorial – FREE – an introduction to the principles and construction of the Boston Matrix.
DPM Tutorial – FREE – an introduction to the principles and construction of Professor Malcolm McDonald’s version of the ‘Directional Policy Matrix’ (DPM).
Key Account Selection Matrix (KASM) – GBP 299 (or current USD or EUR equivalent) – this is for analysing, identifying and prioritising key accounts using account portfolio management.
Supplier Evaluation Matrix (SEM) – GBP 299 (or current USD or EUR equivalent) – this enables a company to rationalise its supply chain and improve its management of the supply chain and suppliers.
Training Strategy Audit Matrix (TSAM) – FREE – this assesses the relevance of a company’s training portfolio to the requirements of the business.
* Research includes work undertaken at one of the world’s leading business schools, Cranfield University School of Management (UK), as part of its programme determining global best marketing practice. Testing occurred in some of the best-known companies in the world, supplemented by experience with their application in a wide range of businesses in terms of sectors, size and location.