Market Equity

Market Equity – downloads

Unlocked value

Unlocked value

US$800m market opportunity uncovered.

Financial services company (traditional market saturated)

Presentations - FREE docs

1 ‘An introduction to market segmentation’ by Professor Malcolm McDonald ... download (doc 336 kb)

2 ‘Key elements of world class marketing’ by Professor Malcolm McDonald ... download (doc 269 kb)

A selection of our techniques – an overview - FREE docs

3 The architecture of strategic marketing ... download (doc 190 kb)

4 Market segmentation ... download (doc 244 kb)

5 Objective and strategy setting ... download (doc 231 kb)

Software – an outline of their facilities - FREE docs

6 EXMAR Strategic Planner ... download (doc 630 kb)

7 EXMAR Market Segmenter

8 Key Account Selection Matrix

9 Supplier Evaluation Matrix

Software programs - FREE

Please read the disclaimer below before attempting to use these programs.

All downloads are in zip files, containing the self-extracting installation file, installation instructions, EULA and software activation codes if required. Click on the download, choose 'Save', download the file to your computer, unzip the contents and follow the installation instructions.

10 Marketing Portfolio Planner (MS Access required!)
... a ‘starter pack’ for producing Professor Malcolm McDonald’s version of the ‘Directional Policy Matrix’, used for comparing investment and market allocation opportunities.

11 Boston Matrix Tutorial ... download (413 kb)
... an introduction to the principles and construction of the Boston Matrix.

12 DPM Tutorial ... download (413 kb)
... an introduction to the principles and construction of Professor Malcolm McDonald’s version of the ‘Directional Policy Matrix’ (DPM).

13 Training Strategy Audit Matrix ... download (3.5 mb)
... assesses the relevance of a company’s training portfolio to the requirements of the business.

14 Key Account Selection Matrix - (contact us for details)

15 Supplier Evaluation Matrix - (contact us for details)

Free software disclaimer

These programs are supplied free of charge, with no warranty either express or implied. All programs come with an extensive help system and, where appropriate, a sample data set and user manual.

None of the above have been tested or are warranted to work with Windows Vista OS.

Technical support is not available for free software.

Training Programmes - an example

16 Executive workshops - example ... download (doc 120kb)

Additional resources referred to in Market Segmentation: How to do it, how to profit from it - FREE

Case studies (Chapter 15)

17 ‘Looking for growth opportunities through segmentation – the IMC case study’ ... download (doc 88 kb)

This case study illustrates how segmentation can provide a better understanding of a company’s customers to improve the strategic direction and efficiency of the marketing effort. It was written by a management consulting company offering a wide range of consulting services in a specific industry sector.

18 ‘The contribution of segmentation to business planning – the ICIF case study’ ... download (doc 297 kb)

This case study looks at the important contribution made by segmentation to a business plan that proved to be a critical turning point for a UK manufacturing company. To ensure the part played by segmentation is seen in context, the case study starts well before the segmentation project was even commissioned.

Classification schemes (Chapter 6)

19 North American Industry Classification System – NAICS ... download (doc 87 kb)

This is the scheme introduced in 2002 by the US Census Bureau, Statistics Canada/Statistique Canada and the Instituto Nacional de Estadistica, Geografia e Informatica of Mexico.

20 Standard Industrial Classification – United Kingdom and Europe ... download (doc 100 kb)

This is the 2003 version.

21 Socio-economic Classification – United Kingdom ... download (doc 115 kb)

This is the scheme introduced by the Office for National Statistics in 2001 and contains examples of occupations in each of the classes.

All downloads are in pdf format.