Services tailored to meet the needs of leading businesses

Unlocked value

US$50m realized in ten months.

ITC office equipment manufacturer

The services Market Equity provides to businesses fall under three headings:

Consultancy in market segmentation and market-led strategy – we partner in-company teams and facilitate the development of market segments and market-led strategies that deliver the financial results required by the business, all captured in a powerful strategic document and accompanying presentation.
Consultancy in raising capital from VCs/investors – our strategic marketing consultancy is extended into commercial due diligence and provides the business growth assessments required by VCs/investors, along with the financials they look for, all captured in the written and presentation formats they respond to.
Training programmes in market segmentation and market-led strategy – we lead highly participative, hands-on in-company training programmes working through the tools and techniques for developing market segments and market-led strategies and for evaluating the alternatives, along with how to prepare a strategic marketing plan.

For all our clients, the consultancy and training packages we deliver are tailored to fit their particular needs.

Consultancy in determining the realizable value of a business – we utilize our tools and techniques to provide potential investors with the commercial due diligence analysis they require.

This service is tailored to meet the due diligence requirements of individual VCs/investors.